Since the global economic crises and globalisation of markets, the buying behaviour of traditional and well established markets, has changed. This has made the exporting of commodity steel tube and pipe increasingly difficult. This requires a radical change in the tube industry from commodity products to Value Added Products.

It is essential for long term sustainability, that focus is given to the development of downstream customers. Value added finished products have the potential to grow in established markets such as the EU, Australia, SADC and the USA.

The Association is actively involved in promoting exports, working closely with the Department of Trade, Industry and Competition, in trade missions, market research, trade agreements and trade shows.

During April 2018, members of STEASA participated at the leading trade show for steel tube in Dusseldorf, Germany.


  • An export council that is well established and focused on assisting potential exports of products with a steel tubular content.
  • Assist with the registration as an exporter with SARS and COSM.
  • Provide market research opportunities.
  • Use our DTI contacts for addressing exports in new markets.
  • In depth knowledge of what is required to develop export markets.
  • Statistical data in respect of target markets, showing competitor country by tariff number.
  • Use of a Trade Consultant particularly for trade agreements.
  • Membership of STEASA (Steel Tube Export Association of South Africa).

The Executive Director Keitumetse Moumakoe (K.M) is available for discussion on your export concerns.

We look forward to working with you to develop exports.  We comply with Competition Guidelines and all information is confidential.


Please click Here to download the registration form

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